BC offered its consulting services to the Dubai Sports Council in the organisation of the annual Dubai Sports Conference.

In particular, BC organised the attendance at the conference of an important delegation representing Italian football institutions. Thanks to BC and the support of Federazione Italiana Giuoco Calcio, represented by its Vice President Carlo Tavecchio, it was possible to display in Dubai the football World Cup won by Italy in Germany 2006.

Leading sports figures took part in the event, including Cesare Maldini and Sir Dave Richards, Chairman of the Premier League.